In the last few years, one of the most important qualities that customers want to know more about a brand is exactly how sustainable they are. As it’s becoming an increasingly important part of every industry, here’s how you can show your customers that you are a sustainable brand.
Help others to help protect the environment
Often it can be hard to show other people that you’re a sustainable brand. Many methods of marketing messages, such as handing out leaflets, printing posters, or paying for your message to be broadcast on a big billboard-sized screen, all have negative impacts on the environment. Choose one of these methods to advertise your sustainability, and customers might think you’re hypocritical and only making these changes to publicize your brand. Instead, one of the best ways to advertise your environmental efforts is to do something that will catch people’s attention but also help the environment at the same time. For example, if you hand out promotional water bottles, you’re not only holding a promotion that will get your brand noticed. It’ll also help people reduce the amount of single-use plastic they throw away. It’ll also mean your brand is regularly seen on a bottle that is carried around by your customer.
Make the difficult decisions to protect our world
If being an environmentally friendly business was easy, everybody would be doing it and publicizing it to all of their customers. Unfortunately, your efforts to be a more sustainable brand can often mean making some very difficult decisions. For example, using recycled or more sustainable materials could increase the cost of producing every single one of your products. That’s why many people discount these possible changes as they would simply be bad for business. The increased cost would mean reducing your profit margins, or you’d have to charge customers more for your product. You might think the latter would put people off buying your brand. However, as many people are becoming more environmentally conscious, they’d be more likely to buy a product that was slightly more expensive if they knew it was going to have less impact on the environment. While it might be seen as a big risk, investing in more environmentally-friendly methods could be one of the best ways to help your business grow.
Speak out on big issues
You might think as a brand that you only have the ability to control what you do as a company and encourage your customers to make more environmentally friendly decisions when they can. In fact, as a brand, there’s no reason why you can’t also try and persuade other companies to make the same changes you have to make themselves a more sustainable company. If a business is seen as a rival of yours, it’s highly likely that you’d never think about working together. In fact, that unlikeliness means any work or campaign you launch with another brand will catch the attention of the public. If you’re able to put the rivalry to one side to help the environment, it shows that you’re a responsible brand that actually cares about their customers rather than just their profits.